Lennar Defects web presence

November 26, 2008 by mike

I am happy to say Lennar Defects has moved upwards on google's search ranking to number 13 for the keyword search of "Lennar". Our content in the last couple of months has exploded into a Lennar smorgasbord of goodies for everyone. We are moving up in a manner that would make George Jefferson proud.

Most recent interesting keyword search: "Where’s the Wow? Dr. Stu, Lennar Associates"

Looking further into this search I found this segment

"Under Leonard Miller the company was a smaller, more conservative operation. After Stuart became CEO in 1997, the company took off along with the real estate boom.

It was also Stuart who crafted the Lennar culture, made up of common rituals and references that aim to bind employees to each other and the company.

A television network communicates the Lennar Way across the company's various offices. Employees wear outsized name badges with no titles so everyone refers to each other by name -- an idea Miller picked up after visiting Disney World. And workers are encouraged to read Dr. Seuss' Oh, the Places You'll Go and Yertle the Turtle, children's books with fables about potential and power.

Miller, 49, has even authored his own versions: Where's the Wow? and Where's the How? by an author called ''Dr. Steuss,'' a combination of Stuart and Seuss. The books come complete with peel-and-stick labels.

Then, of course, there is the moment when an associate -- and Lennar insists on that term -- recites Scratchings From The Little Red Hen in the office lobby on Fridays. The audience chants encouragement, shouting ''Bring it home!'' Many Fridays, employees also gather to listen to the song Trashin' the Camp from Tarzan.

''People may say it is childlike, more like Romper Room than the boardroom. But it builds comraderie and kinship,'' said Miller.

He turns serious, in what is perhaps both a sign of the times and an emphasis on the reason behind the rituals.

''Make no mistake, this is an intensely corporate environment,'' said Miller, who noted that sales and work are monitored daily. ``We run a rigorous day-to-day program.''

The company has morning and evening meetings where it goes over everything from sales and cancellations to progress on work sites. Big screens in Miller's office and in the conference rooms display the real-time stock tickers of Lennar and all its competitors to remind employees of how the company is doing on Wall Street.

Miller, a graduate of Harvard and the University of Miami's law school, has worked at Lennar his entire professional life. In 2005, he made $31.9 million in salary and bonus.

Despite the almost hokey comraderie he has brought to the company, he is known as a stickler for detail and discipline. He also prides himself on being an everyday sort of guy, who walks around and talks to everyone from the cleaners to the latest employees fresh out of business school."

Source

After reading that segment you have to read what the Lennar employees are saying when given opportunity to communicate their thoughts and be published without bias.